⌟Strategic IP Management
Intangible assets, such as patents, copyrights and trademarks, account for more than 75% of assets in most of the best company (Apple, Coca cola, Facebook, etc.) listed on the Stock Exchange. They hold huge potential that shouldn’t be overlooked and must be a top priority of senior management in your company.
Most Successful Companies have an IP Strategy
Intellectual property is an important part of a business’ value and an IP strategy allows you to make the right intellectual property decisions to generate long-term revenue from IP assets.
Extracting the value of intellectual property involves going beyond the belief that IP serves only to suppress competition, in other words, to prevent potential rivals from offering customers an identical or similar product or service. Exercising market power, selling, licensing, and collaborating with other companies are all examples of IP strategies that can benefit a company.
There are several factors at the root of this lack of strategy.
- Firstly, it is often difficult to maintain dialogue between engineers, IT, lawyers and business leaders.
- Secondly, there is a lack of a common framework to enable specialists to develop IP strategy that is integrated with the company’s operations.
- Thirdly, intellectual property is easily delegated to lower levels of the corporate hierarchy
We help clients navigate today’s evolving markets and identify opportunities within their portfolios and to create long-term goals for their IP strategy. Your team will also have the opportunity to participate in our IP Brainstorming program to help them define an excellent strategy.
Here are some examples : The joint venture « win-win » agreement is often an option, this exploits its IP assets in partnership with another company, allowing it to gain more value. This contract gives a means for organizing profit-generating collaborations with another company, suppliers or customers. Licensing, i.e. licensing or requesting licenses, can provide a sufficiently substantial and credible portfolio of intellectual property rights to deter litigation.
Lawyers often intervene too late! By collaborating upstream with IPLocked’s IP advisers (IP Brainstorming and Strategic IP Management), your company’s products and services could be designed to reflect not only the market demand, but also the legal possibilities available to exploit the resulting intellectual property.
Q : How can the company use IP to gain competitive advantage?
A: Protecting innovations delivers profitable business results and continues to develop leading market products. In this context, your assets protected by the intellectual property will make it possible to monetize an attractive offer. This is one of the main competitive factors in your market.
Q : How can IP establish barriers to entry?
A: To be competitive your company must be able to offer a high-performance product or service combining Trademark, Design and Patent at a good price. Nevertheless, one must regularly ask whether the disclosure of a specific invention or innovation through the publication of a patent application is in your long-term interest.
Q : What is the common mistake from executive about IP assets ?
A:Most executives do not understand the value and importance of intellectual property because they believe that the sole purpose of the property is to prevent potential competitors from offering customers the same or similar product or service. As a result, management often does not take the time to put in place a strategy to exploit its IP assets.
Q :How can IP help the company gain vertical power?
A: An important way in which the IP strategy can contribute to the profitability of the business is to enable it to maintain and increase its market share. Performance, features, and branding can help businesses realize higher prices.